Vice President of University Communications & Marketing
Essential Duties and Responsibilities:
- Development, management and execution of all strategic brand, marketing and communications efforts in collaboration with University-wide leadership across all schools and disciplines.
- Leadership and management of all marketing and communications teams, ensuring ongoing alignment with organizational goals and objectives.
- Development and oversight of a Creighton’s internal and external brand, maintaining brand consistency and maximizing effectiveness of marketing and communications expenditures.
- Development of strategies that attract and convert qualified students, alumni, donors, faculty and staff, meeting targeted student enrollment, fundraising and staffing goals
- Development and management of growth and performance channels, responsible for all activities/analytics and their impact on bottom-line results.
- Identification and implementation of KPIs and metrics that create leads and move the organization forward; creation and oversight of marketing and communications metrics dashboards.
- Oversight of media buys, ensuring performance aligns with Creighton’s organizational goals and objectives.
- Development and oversight of progressive public relations and communications strategies for all target audiences, working to promote Creighton internally, locally, regionally and nationally.
- Oversight of government and community relations to successfully position Creighton on issues related to University interests with local, state and federal audiences.
- Key University spokesperson for both internal and external audiences.
- Provide education on fundamentals of digital marketing.
- Ongoing management and maintenance of vendor relationship.
- At least 15 years of national brand, marketing and communications experience; with 8 years of experience in a leadership role; and at least 10 years of digital strategy experience
- Success in leading and managing diverse teams from both marketing and communications disciplines. Experienced leader to recruit and hire a diverse skilled team. Inclusive management style.
- Experience in building, leading and managing professionals through delegation of responsibility and continuous development of team members.
- Experience in creating productive working relationships with key partners outside of marketing and communications departments in a sizable and complex organization.
- Track record of leading strategic conversations with people from a range of diverse disciplines.
- Ongoing passion for technology and digital marketing and communications strategies and platforms; heavy background in digital demand generation and tracking, website development, email marketing, mobile, social media and content.
- Proven experience in developing and implementing KPIs and metrics for all levels of marketing and communications activities, in alignment with organizational goals and objectives.
- Well-versed in public relations and communications development, tracking and execution.
- Media-savvy, with experience in crisis management.
- Progressive public and community affairs leadership.
- Fluency in creative culture.
- Preferred experience in higher education and advancement.
- Bachelor’s degree in marketing, communications or related field.
- Must demonstrate a personal understanding – and operate in concert with – Creighton’s Catholic Jesuit mission.
- High level of self-awareness, accountability and emotional intelligence.
- Comfortable shifting marketing and communication efforts on-the-fly, as necessitated by results and/or changing environment.
Standing/Climbing/Mobility: 0 – 24%
Lifting/Pulling/Pushing: 0 – 24 % (pound: 10 lbs.)
Fingering/Grasping/Feeling: 75 – 100%
Exposure to Blood Borne pathogens: No
Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination.
Disclosure Statement:
This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. A complete description is available in the Human Resource office located at 3006 Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.